Meet Helen

With a career in journalism and communications & a lifetime of volunteerism, Helen Jonsen is the creative founder and chief storyteller of HJ Media, a consultancy & roll-up-your-sleeves firm focused on video, digital, text and social media with a focus on “social good.” She is a contributing author of Love Her, Love Her Not: The Hillary Paradox, edited by Joanne Bamberger. (New in Nov. 2015)

Based on a career as a journalist, Helen Jonsen is a strategic editorial media consultant for publishers, corporations, nonprofits–established or startups–helping create strong multi-platform content ecosystems–digital video, text and social. Her editorial and management experience grounds her work in content creation, partnerships, syndication and audience engagement.  Her broadcast news and digital experience can help publishers (meaning anyone producing digital content) chose the right word, the right visual and the right platform to increase their presence and add value. Her volunteerism, helps her choose the road to go down. Helen is also a media coach to executives, authors, and entrepreneurs to perfect their speaking and presentation skills in room, on stage, on mic or on camera. Helen is a principal in Say It Media, Inc., the parent company of LikeSo: Your Personal Speech Coach, an iOS app, to help users improve their speaking habits.

For the past decade, Helen has been immersed in digital media creation and strategy at Forbes and Bonnier’s Working Mother Media, and in video distribution via Touchstorm and its consumer brand, and other companies. At Forbes, Helen was executive producer and senior editor where she and her team brought to video the latest business news and personal stories of bold-faced names in business and leadership like Warren Buffett, George Soros, Michael J. Fox, Heidi Klum and Cherie Blair. At Working Mother, she reimagined the core brand, giving it a digital footprint and a foothold in the social conversation around life, career, diversity, and policy–a mission Helen embraced. The breadth of those positions gives Helen the digital chops to take the long and short view of content creation and distribution, with the grounding of a roll-up-your-sleeves editor and executive producer who knows what it takes to write and produce quality information content. She also knows how to build the right teams and partnerships to enhance the mission and grow the value.

 For a career resume: click on LinkedIn.

Prior to Forbes: Helen was an award-winning television journalist and owner/executive producer of a video-production company serving news organizations, networks, and brands. She has worked most of her professional years in New York with stints in New England and Australia–behind the scenes and on-camera. She was most familiar on the air in New York City as a reporter for Fox 5 and WPIX 11; has been on radio and TV nationally and internationally; and is the voice of many television and video projects. And continues to be a commentator and guest on television and radio on wide-ranging from politics to policy and leadership and communications.

Helen is featured in the 2012 book The Seven Pearls of Financial Wisdom, as an expert in work-life-finance. She has been a contributor to, a place for smart discourse on public issues, and a sought-after speaker on digital and social media as well as women in business and the work-life conundrum. She is an active member of the Alliance for Women in Media and The Society of the Silurians (Press Club).

In addition to her bylines, Helen is the author of several books related to Australia and the English language, including Kangaroo’s Comments & Wallaby’s Words: The Aussie Word Book. Beyond media, Helen is involved with Girl Scouts in the New York area, currently serving on committees of the Board of Trustees for Girl Scouts Heart of the Hudson ( and offers pro-bono media services for other nonprofits focused on children and childhood cancer. Helen is a Fordham University graduate with a BA in communications/journalism. She is married to her Aussie husband and together they have raised four dual citizens in New York’s Hudson Valley.

Tweet her @Helen_Jonsen