Ballooning Nest Eggs

Update: As of July, 2012, I moved from being the active GM to a role on the advisory board when I accepted my position at Touchstorm.  See later posts.

When I returned from BlogHer Entrepreneurs, I felt bitten by the entrepreneur bug. I had a taste of the excitement of creating a digital product from scratch and going after venture capital money. But instead of lashing out on my own, it seemed it was a foreshadowing of something else.

Somehow in inviting me to be a mentor and a mentee, BlogHer’s Lisa Stone felt I would be a sponge and an influence at the same time. When I returned from Silicon Valley to New York, karma played out. I was introduced to entrepreneur Amy Moses, the Founder of Ballooning Nest Eggs, and in a short time, discussions quickly moved from helping her as an editor, then as Chief Content Officer and, finally, as consulting General Manager of ballooningnesteggs.com–the current iteration of her start up, her passion and her Plan A. It’s an exciting prospect.

It would be nice if we could all grow wealth for ourselves and our families. Some of us were raised in families who counted the dollars for food on the table, new shoes and contributions to local school tuition. But, now, as families grow and baby boom grandparents still have pension plans, creating gifts for the future and inspiring children to think about where their money will go is becoming more and more important. And having social online tools that can make it fun and rewarding across generations is adding a new layer to family wealth building.

With all of this in mind, I am sure Ballooning Nest Eggs will be successful.

The content online shares great ideas to inspire families to grow their nest eggs together. Our “Nest-worthy News” section explains the financial ramifications of topics in the news and how they can affect you and your kids. Recent “Explaining to Kids” topics include: What is Occupy Wall Street? What is the Facebook IPO? Who wants to buy a baseball team? And, my contribution, What is Health Insurance and Health Care Reform?

What you see now is just the beginning. The business will be ballooning, if all goes well. We love to hear comments about our content and discuss ideas to grow your family’s wealth on the Ballooning Nest Eggs Facebook page.  And, you know I am a fan of Twitter: so tweet with me @Helen_Jonsen and @balloonnesteggs to keep up with the latest.

Update: As of July, 2012, I moved from being the active GM to a role on the advisory board when I accepted my position at Touchstorm.  See later posts.

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