Media Kaleidoscope

Content Strategy: Reuse & Recycle

By helen / On February 9, 2015 / In HJ Media News, Media Kaleidoscope

You already have great content and plans for more, but how can you get more out of what you’ve already created? Reuse and recycle! When I first started as editor of WorkingMother.com, the magazine was published eight times a year and then it dropped down to six. Up until then, most of the content on […]


How to create a well-written blog post

By helen / On November 1, 2014 / In HJ Media News, Media Kaleidoscope

You’ve set up a blog. You have a catchy name and great pictures. But now you must write posts regularly–once a day, once a week, one a month. Here are some tips to improve your writing and give it that professional polish. Write it and write it again. You have a great idea for a […]


The Multi-Screen Complex

By helen / On April 10, 2014 / In HJ Media News, Media Kaleidoscope

it seems a million years ago when the discussion of multi-plexes meant only a multiple screen movie theater complex where you watched a movie and bought popcorn. But now multi-screen viewing doesn’t mean choice of screens but how many screens you can view and/or use at the same time. The multiscreen complex is now in […]


Pinterest & Writers Among Us

By helen / On January 1, 2014 / In Media Kaleidoscope, Write Word. Right Time

2014 Note: This Pinterest board is updated regularly! While I was browsing through Pinterest one day, called there by a fun board by my friend Joanne Bamberger called “Binders Full of Women,” I thought it would be fun to create a pin board with my book covers, but then I thought I should add Joanne’s […]


Power Up Weekend Continues to Inspire

By helen / On November 2, 2012 / In Media Kaleidoscope

Entrepreneurs are inspiring. They are often people with vision who see a problem and commit to proving a solution.  I met 50 or so entrepreneur women at Power Up weekend who were seeking ways to affirm their goals. Kristen Bocanegra, founder of Momme Meals, told the story of her ah ha moment to make meals that […]


The First 2,000 Page Views Don’t Count

By helen / On August 7, 2012 / In Media Kaleidoscope

Large websites count traffic. They count it. They report it.  They measure page views and unique visitors.  They hope and believe that attached to every view is a real pair of eyes that came to their site organically for an authentic experience.  They hope and believe the reader came for their unique content. I sat […]


Ballooning Nest Eggs

By helen / On June 5, 2012 / In Media Kaleidoscope

Update: As of July, 2012, I moved from being the active GM to a role on the advisory board when I accepted my position at Touchstorm.  See later posts. When I returned from BlogHer Entrepreneurs, I felt bitten by the entrepreneur bug. I had a taste of the excitement of creating a digital product from […]


Alliance for Women in Media

By helen / On June 3, 2012 / In Media Kaleidoscope

Professional organizations offer opportunity to connect in a casual manner and build lasting relationships. Opportunities to learn and network abound. Currently, I belong to the Alliance for Women in Media (AWM) and Advertising Women of New York (AWNY) which celebrates it’s 100 anniversary this year (2012). Funny, my other membership is also 100 this year: […]


The Seven Pearls of Wisdom

By helen / On May 1, 2012 / In Media Kaleidoscope

If only I was an expert in all seven pearls offered up in The Seven Pearls of Financial Wisdom: A Woman’s Guide to Enjoying Wealth and Power by Carol Pepper and Camilla Webster.  Instead, I am just one expert in “Crisis.” But it’s an important one which explains how health shocks and major life changes can […]


“A Powerful U” Online Radio

By helen / On April 11, 2012 / In Media Kaleidoscope, Need a Speaker?

On the day to day, we get up in the morning and plan our day around work, interests, family and food. Maybe not in the order. But depending on how we go about our day and our lives, we also have the opportunity to empower those around us by the things we do and the […]