Blog & News

It’s Serious Fun for Singer Natalie Merchant

By helen / On September 27, 2012 / In Social Good

Twenty-five years ago, Paul Newman, with the support of his wife Joanne Woodward and eventually all of his family, decided kids with cancer and other life-threatening diseases deserved to “raise a little hell” and go somewhere where even very sick “kids could be kids.”  His vision became The Hole in the Wall Gang Camp in […]


The First 2,000 Page Views Don’t Count

By helen / On August 7, 2012 / In Media Kaleidoscope

Large websites count traffic. They count it. They report it.  They measure page views and unique visitors.  They hope and believe that attached to every view is a real pair of eyes that came to their site organically for an authentic experience.  They hope and believe the reader came for their unique content. I sat […]


Explaining Health Care Insurance and Reform to Children

By helen / On June 6, 2012 / In Social Good

This was first published at Ballooning Nest Eggs. The Affordable Health Care Act affects family finances, but explaining that to kids can be complicated. Here Ballooning Nest Eggs contributor Helen Jonsen explains how to provide simple answers to complicated questions: You might think big concepts such as “affordable health care” and “constitutionality” wouldn’t weigh heavy on little […]


Ballooning Nest Eggs

By helen / On June 5, 2012 / In Media Kaleidoscope

Update: As of July, 2012, I moved from being the active GM to a role on the advisory board when I accepted my position at Touchstorm.  See later posts. When I returned from BlogHer Entrepreneurs, I felt bitten by the entrepreneur bug. I had a taste of the excitement of creating a digital product from […]


Alliance for Women in Media

By helen / On June 3, 2012 / In Media Kaleidoscope

Professional organizations offer opportunity to connect in a casual manner and build lasting relationships. Opportunities to learn and network abound. Currently, I belong to the Alliance for Women in Media (AWM) and Advertising Women of New York (AWNY) which celebrates it’s 100 anniversary this year (2012). Funny, my other membership is also 100 this year: […]


The Seven Pearls of Wisdom

By helen / On May 1, 2012 / In Media Kaleidoscope

If only I was an expert in all seven pearls offered up in The Seven Pearls of Financial Wisdom: A Woman’s Guide to Enjoying Wealth and Power by Carol Pepper and Camilla Webster.  Instead, I am just one expert in “Crisis.” But it’s an important one which explains how health shocks and major life changes can […]


Hope & Heroes: Helping Kids with Cancer

By helen / On April 27, 2012 / In HJ Media News, Social Good

Instead of me posting about this wonderful cause, I am reposting a blog written by my friend, The Mother Geek, Jeanne Garbarino, who is a  passionate scientist/communicator, a Metro-North commuter (that’s how we met) and working mom. She writes at Double X Science. Good Deeds, Good Science: Hope & Heroes Children’s Cancer Fund A few […]


“A Powerful U” Online Radio

By helen / On April 11, 2012 / In Media Kaleidoscope, Need a Speaker?

On the day to day, we get up in the morning and plan our day around work, interests, family and food. Maybe not in the order. But depending on how we go about our day and our lives, we also have the opportunity to empower those around us by the things we do and the […]